What type of link signals search engines (like Google, Yahoo, Bing, etc.) will consider while ranking a website or blog?
First of all you need to know that the search engines use the links in many different ways while we don't know all the link attributes which are measured by the search engines.
So here are some notable factors which affects to the link signals and which really increase the links value and the sites link profile.
1. Link Popularity
2. Link Relevancy
3. Link Anchor text
4. Link Freshness
Now we can discuss the above mentioned factors one by one;
1. Link Popularity
Link popularity means nothing but the popularity of the link.
The links which comes from the popular website is also called as the link popularity and it is very important for the search engines. so, to earn trust and authority of the website you will need to take strong links from popular website.
2. Link Relevancy
Relevancy of the links is the really very important for the website and it will help them to understand those links from the relevant pages. So the result is, your website becomes important, popular and trustworthy in its own industry pages.
3. Link Anchor text
Anchor text is one of the strongest signal which uses by the search engines while ranking process.
If presence of links which points to a page with the write keyword it has gain a page probability of the website and the result is you can increase your ranking well in the search engines.
4. Link Freshness
Link signals tend to decay overtime and it may happen that your site becomes once popular it eventually fail to earn new links. So it is very important that not to earn new links but you can although continue with the additional links overtime.
